The Tide Is Turning on GMO Food and Monsanto
While California’s GMO-labeling campaign failed to pass by an incredibly narrow margin last November, Proposition 37 catalyzed an enormous amount of awareness across the US that is the beginning of the end of GMOs in the US. More people are now aware of genetically engineered foods than we could possibly have ever reached through educational efforts alone, investing the same amount of money that we invested in Prop. 37.
The tipping point of consumer rejection of genetically engineered foods in the US is almost here. Last year, the president of Whole Foods confessed that when a product becomes verified as Non-GMO or GMO-free, sales leap by 15-30 percent—a clear outgrowth of the Prop.37 campaign. Target’s brand will be non-GMO in 2014. Ben & Jerry’s will be non-GMO by the end of this year, and while Chipotle’s restaurants are working toward a non-GMO menu, they voluntarily started labeling in the meantime. MORE>>